Legal
Privacy Policy
Last updated July 2026.
This Privacy Policy explains how Sun City Center Florida, an independent information and real estate resource, collects, uses, and shares information when you use this website or contact us. By using this site you agree to this policy.
Information we collect
We collect information you give us directly, such as your name, email address, phone number, and any details you include when you submit a form, request the Buyer's Playbook, or contact us. We also collect basic technical data automatically, such as your device type, browser, pages viewed, and general location, through cookies and similar technologies.
How we use your information
We use your information to respond to your inquiry, provide real estate and mortgage services you request, send you the materials you ask for, improve the site, and comply with the law. If you provide a phone number and check the consent box on a form, you agree that Sun City Center Florida, Home Loan GOAT, and Top Homes Group at Keller Williams may call and text you, including by automated means and prerecorded messages, about your inquiry and related services. Consent is not a condition of any purchase. Message and data rates may apply. Reply STOP to opt out.
Cookies
We use cookies to run the site and understand how visitors use it. When you first visit, you can accept or reject non essential cookies. You can also control cookies through your browser settings. Rejecting cookies may limit some features.
How we share information
We do not sell your personal information. We share it only with service providers who help us operate the site and follow up on your inquiry, with the licensed real estate and mortgage professionals named on this site, and when required by law.
Your choices and rights
You can opt out of marketing calls and texts at any time by replying STOP or contacting us. You may request access to, correction of, or deletion of your personal information, subject to Florida law and any records we are required to keep. To make a request, contact us using the details on our Contact page.
Data security and retention
We use reasonable safeguards to protect your information and keep it only as long as needed for the purposes described here or as required by law. No method of transmission over the internet is completely secure.
Children
This site is intended for adults. We do not knowingly collect information from anyone under 18.
Governing law
This policy is governed by the laws of the State of Florida. Any dispute relating to this policy or the site will be handled in the courts located in Hillsborough County, Florida.
Changes and contact
We may update this policy from time to time. The date at the top shows the latest revision. Questions about this policy can be directed to us through the Contact page or by calling Rex, our 24/7 concierge, at (813) 576.3131.